Master of Business Administration
— Concentration in Marketing
Marketing professionals play a key role in helping business stay competitive in today’s global marketplace. They help successful business understand their markets and develop relationships with their customers. The focus of marketing activities is to help get a good or service to users/consumers, to change behaviors or to influence ideas. Marketing skills are a necessity in nearly every setting and profession in order to ensure economic survival.
The Master of Business Administration (MBA) with a concentration in Marketing can help prepare students to develop the professional skills and knowledge needed to compete in today’s global markets. This program offers a unique, market-relevant combination of comprehensive business studies and real-world applications in marketing.
Upper-level concentration courses in this degree program include Research Methods in Marketing and International Marketing.
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