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Master Degree in Marketing

Master's Degree in Marketing

Marketing is an immensely varied discipline, encompassing products, pricing, promotion, and publicity. Today's alternative media and e-Marketing makes it a truly exciting field.

Master of Business Administration
— Concentration in Marketing

AIU Online's MBA in Marketing is a 48-credit program that combines the specialized curriculum of an MBA with a focused training in Marketing Management disciplines. The result is a program that provides the advanced knowledge, skills and practical experience-based education necessary to pursue a variety of marketing positions.

The following courses are required to complete the Online Master's (MBA) degree with a concentration in Marketing:

  • Research Methods in Marketing
  • International Marketing
  • Business Research for Decision Making
  • Economics for the Global Manager
  • A Managerial Approach to Marketing
  • Leadership & Ethics for Managers
  • Global Financial Management
  • Strategic Management

The Marketing MBA curriculum adapts to current trends to provide students with relevant, timely coursework that will benefit them in the real world upon graduation.